Advanced Thinking in Qualitative Methods Masterclass

A box of cutting-edge tools for agency and client-side qualitative researchers.

Context

This intensive, one-day masterclass is for both agency-side and client-side researchers who have a thorough grounding in qualitative research and want new routes to insight. The course aims to take participants to the next level of qualitative research with a suite of skills that includes semiotics, ethnography, discourse analysis and creativity work with consumers. Our well-known tutors come from an array of large and boutique MR businesses which are recognised for thought leadership. This course is consistently awarded five stars by delegates for its eye-opening and practical content and our regularly-refreshed programme includes a bonus session on turning insight into strategy.

Objectives

• Understand the methods available and when to use them
• To try out some of the disciplines covered in the training
• To take new ideas back to the workplace
  
  

Learning Outcomes

At the end of the session, delegates have:

• experienced first-hand an array of cutting-edge qualitative techniques – framing questions, analysing data and developing insights;
• received guidance and instruction about when to use various advanced qualitative methods and how to incorporate them into commercial projects;
• participated in a seminar about synthesising insights across qualitative methods and turning them into strategy.
  
  

Who will benefit?

The course benefits agency-side and client-side researchers and research buyers who want to be confident using and applying the rapidly-evolving methods which exist at the cutting-edge of qualitative research.

Testimonials

“Well worth the time spent, an interesting day.”

Stephanie Gow, Trinity McQueen
24 June 2016

“Given me a passion to go and put this into practice.”

Fiona Pannell, Trinity McQueen
24 June 2016

“A good introduction to thinking beyond Qual."

Victoria Duckworth, RDSI
24 June 2016