Webinar: Archetypes for Better Brand-Building

In a combined 40 years in research and branding, Vatsala and Rachael have learnt just how powerful archetypes can be in identifying compelling emotional benefits and building successful brands. This Webinar draws on that experience to lift the lid on what to do and how to do it.

Who will benefit
People working in market research, advertising, marketing and design spanning across all levels of experience.

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Speakers: Vatsala Rathore & Rachael Holmes

Objectives

• To explore the value of archetypes in brand-building:
• We know emotions are a strong driver of purchase
• Archetypes help us to navigate varied consumer drivers
• They help us to build brands with a clear and consistent personality, values and Tone of Voice
• And they help us to express this in the best way possible
• Understanding where the archetype is sitting in different cultures (currently aspirational, emergent and traditionally aspirational) also helps us to better manage brands globally

Learning outcomes

• Introduction to the archetypal framework
• Explain how archetypes can help build emotive underpinning for successful brand-creation and scalability
• Understand how archetypes can inform all elements of the marketing mix and execution
• Bringing this to life via case-studies and our observations
• Suggestions for further reading

Individual ticket pricing

• Company Partner/Members £25 + VAT
• Non-members £30 + VAT

Click here to purchase individual tickets