Webinar: Commissioning Research Using Behavioural Economics

Everyone is talking about behavioural economics but do we really understand the implications of it for consumer research? If people don’t say what they mean or mean what they say, what is the future for research? Is it the end of it or just the beginning of a whole new world of ways to conduct it?

Moreover, since every agency seems to be offering a new approach, how do we distinguish between what is relevant and what is just a gimmick?

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Primarily, but not exclusively, intended for buyers of consumer research, this webinar will give a framework for thinking about how to apply behavioural economics learning to our commissioning of research and look at an overview of approaches. It will not go into any one approach in any detail and will use FMCG examples to illustrate these approaches.

Who will find it useful
This webinar will be especially useful for buyers of consumer research, so clientside professionals in Insight teams will benefit but there is a wider use for understanding Behavioural Economics

Objectives and Learning Outcomes

• An overview of decision science/behavioural economics learning and how it applies to Insight
• Avoiding asking questions (from ethnography to eye tracking to biometrics)
• Finding new ways to ask questions (measuring intuitive associations and its application across different types of research question)
• Asking questions within traditional methods better (better qual and quant questions)
• Thinking about how Behavioural Economics affects our own approach/stakeholder management

Presenter
Laura Parker

Individual ticket pricing

• Company Partner/Members £25 + VAT
• Non-members £30 + VAT

Click here to purchase individual tickets