This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.
Overview
This course provides a conceptual framework for how we approach consumer thought – illuminated by current thinking in consumer psychology, neuroscience and behavioural economics, as well as the latest consumer trends. This is underpinned by methods including semiotics, observational research and other exploratory techniques.
The course demonstrates the links from classic sociology, psychology and ethnography – looking at how these still impact what we do as researchers today, and how some of these founding principles are being challenged through new approaches and theoretical constructs.
It is designed to provoke debate and challenge accepted thinking. On a practical level, it will inform you of the latest theories in the field and allow you to deliver this into your business. It also offers examples of how these principles are being applied in research and marketing.
Learning outcomes:
Who will benefit:
Anyone needing to keep abreast of how consumers think. The course is aimed at a more introductory level, with a top-level view of some the schools of thought (both classical and contemporary) and how these have influenced modern day market research.
Anna Leggett, Firefish
07 October 2016
Hannah Ely-Taylor, The Walt Disney Company
07 October 2016
Lee Thomas, Tesco Clubcard
07 October 2016
Abigail Shenton, Tesco
13 April 2016
Chantal McDowell, Tesco
13 April 2016
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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