This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
An introduction to consumer psychology but not as you know it. We’ll play a game online where the stakes couldn’t be higher. The life of the human you’re controlling!
Research and insight adventurers need to understand people to help influence consumer choice. This introductory course will teach you the concepts from psychology that build to bring us a more complete view of a person. From classical theory to modern trends in neuroscience, behavioural science, and beyond.
This course will link together the methods you use in your work to the theories that underpin them, enabling you to have a broad and clear understanding of the psychological perspectives.
But how we get there is up to you! This learning is wrapped and delivered inside a game. Lead by your trainer you’ll be taken through a Choose Your Own Adventure style game for a sci-fy theme. As a team and individually you’ll be learning by guiding the actions of our protagonists in the hope that they’ll escape trouble and survive to be great consumers. We’ll solve puzzles, meet new characters, and learn about our theory through experience. This will feel new and different and hopefully more fun than a PowerPoint presentation.
Anna Leggett, Firefish
07 October 2016
Hannah Ely-Taylor, The Walt Disney Company
07 October 2016
Lee Thomas, Tesco Clubcard
07 October 2016
Abigail Shenton, Tesco
13 April 2016
Chantal McDowell, Tesco
13 April 2016
Joe (Beahvioural Design Director – Corporate Culture) is an applied business psychologist and behavioural scientist. He’s helped brands including HSBC, Mondelez, Pepsi, Sky, EasyJet, and E.ON understand human decision making and influence change. Through great research understanding and a creative spark, Joe has created products and services, reframed offers, communicated clearly, and made sure apps have worked for his client’s customers.
Joe is a member of the AQR and ABP, was part of BrainJuicer/System1 Group’s Labs/R+D team, a behavioural scientist for Croydon Council and Schwa, and believes there is nothing better than injecting some into research.
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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