Communicate in a voice that's professional, engaging and inspiring

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

In today’s world, people expect to be entertained, for things to be easily accessible and intuitive. We are bombarded by communications, but the cognitive limit of our brains means we have to filter what we take in. Data journalism and infographics recognise these trends, but is the research world keeping up?

This highly practical and interactive workshop shows how to apply some of the fundamentals of good creative writing, storytelling and journalism to research presentations, reports, briefs and proposals.

Topics include:

  • Why research needs to communicate more effectively
  • Balancing our left brain with our right
  • The tools of an effective storyteller, including knowing your audience and defining your purpose and plot
  • Learning from journalists how to storyboard and simplify
  • Connecting with the audience through language and character
Learning outcomes
  • Incorporate the fundamentals of creative writing, storytelling and journalism to improve your research communications
  • The importance of analysing and segmenting your audience
  • Connect your audience with your content... and with you
  • Focus on the story, using data to support it not complicate it
  • How to ‘spot the gorilla’ and ‘pass the elevator test’
  • Experiment with various storytelling, journalistic and creative writing techniques
  • Create tangible action plans that will make a difference
Who would benefit

Anyone, whether from the client or agency side, who would like to improve their written communication skills. Please note, however, that this workshop does not focus on elemental aspects of writing such as grammar, spelling or punctuation!

"Informative and interesting."

Megan Strachan, MTM
02 December 2019

Additional Information

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