Being more effective in a diverse, international business environment

We all speak English, don’t we?  But do the British, Germans, French and Japanese really all communicate in English in the same way?  Assuming what works well in the UK will be effective in another culture or with non-native speakers can be costly and problematic, for example, when delivering research findings, liaising with overseas clients or conducting research abroad.

If you have ever experienced misunderstandings with your colleagues or clients, our one-day Cross Cultural Communications in a Global Marketplace course is for you!

Inter-cultural communications specialist and trainer, Barbara Wilmot, will help you develop a deeper understanding of cultural differences and give you the skills you need to navigate your way successfully in today’s international business environment. 

Who will find this course useful:

This course will benefit anyone working in a multicultural environment, those who are part of a global team, who work with international clients or suppliers or those who travel abroad on business.


  • Stronger business relationships and more effective, less problematic communications with international clients and contacts
  • Increased cultural intelligence and awareness

Learning outcomes:

  • An understanding of the causes of communication interference
  • An appreciation of diverse cultural values, behaviours and work styles
  • Practical techniques for clear and effective communications across cultures
  • A greater awareness of your own communication style

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Barbara Wilmot is a business consultant and trainer with over 20 years’ experience in the market research and professional services industries.  Her work encompasses marketing and communications, business and account development, training, as well as research.
Before establishing her own consultancy in September, 2001, for over 10 years Barbara was a researcher herself and developed commercial opportunities for the then TNS group. In addition to consultancy work, Barbara Wilmot designs and delivers bespoke training courses to meet the objectives of individual organisations.  These courses are based on her own, hands-on experience of building business and leveraging client relationships, especially within the research sector.
Barbara Wilmot has been a business skills trainer for the UK’s Market Research Society since 2006.
Other research clients that have commissioned Barbara’s courses include:
BMRB, Ipsos-MORI, FreshMinds, Millward Brown, GfK, Winkle, Opinium Research, Kantar Operations, Lucid, NatCen, MMR Research, FlyResearch, BDRC-Continental, Breaking Blue, Accent Research, ESOMAR, Blueprint Partnership, Acumen Field

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