Develop your depth interviewing skills for qualitative research

This course takes you through the principles of depth interviewing and how to develop the skills necessary to effectively apply the technique in a wide range of qualitative research situations.

It looks at when depth interviews will be effective, as well as how to be aware of their advantages and drawbacks.

Learning outcomes:

  • Awareness of the processes involved in interviewing and how they affect the interview
  • How to use a range of eliciting skills, adapted to match people’s own styles
  • Identifying barriers to listening
  • Planning an interview and writing a topic guide
  • Understanding the value of stimulus materials
  • Dealing with a range of respondents

Who will benefit:
Researchers who would like to increase their knowledge of and confidence in using basic interviewing skills. Clients who commission qualitative research will also find this insider’s view invaluable for buying and managing depth interviewing projects.


"A thorough introduction to depth interview techniques from two friendly speakers."

Imogen Rowley, Key Supports Services

11 July 2019

"A must attend for anyone starting out doing depth interviews."

Esther Edwards, Primentals Technology

05 July 2016

"Informative, effective foundation for conducting depth interviews.”

Rob Gibbs, Impact Generation

05 July 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor.

Additional Information

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