Develop depth interviewing skills for qualitative research

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course takes you through the principles of depth interviewing and how to develop the skills necessary to effectively apply the technique in a wide range of qualitative research situations.

It looks at when depth interviews are most effective, as well as how to be aware of their advantages and drawbacks.

Learning outcomes
  • The processes involved in interviewing and how they affect the interview itself
  • Using a range of eliciting skills, adapted to match people’s own styles
  • Identifying barriers to listening
  • Planning an interview and writing a topic guide
  • Understanding the value of stimulus materials
  • Dealing with a range of respondents
Who will benefit

 Researchers who would like to increase their knowledge of and confidence in using basic interviewing skills. Clients who commission qualitative research will also find this insider’s view invaluable for buying and managing depth interviewing projects.

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

"A thorough introduction to depth interview techniques from two friendly speakers."

Imogen Rowley, Key Supports Services
11 July 2019

"A must attend for anyone starting out doing depth interviews."

Esther Edwards, Primentals Technology
05 July 2016

"Informative, effective foundation for conducting depth interviews.”

Rob Gibbs, Impact Generation
05 July 2016

I am a Fellow of the MRS and an Accredited Trainer specialising in qualitative research skills, thinking and methods. I was an early adopter of online qualitative methods. In a lifelong career, I can count the depths and groups I have done in the thousands. I have published ‘Interviewing Groups and Individuals in Qualitative Market Research’ (Sage) and a number of eBooks.

Additional Information

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