Deepen your knowledge of data collection, sampling, analysis and presentation

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This comprehensive three-day course enables you to develop a full understanding of all aspects of the quantitative research process, including a range of data collection methods and analysis techniques, right through to drawing conclusions and making recommendations.

It also provides the opportunity to apply your learning by working through a case study from the briefing stage through to the presentation of your findings.

Learning outcomes
  • An overview of quantitative research and when to use it
  • A range of data collection methods
  • The fundamentals of sampling
  • Best practice in questionnaire design
  • Basic analysis techniques
  • Special quantitative techniques, e.g. rating, ranking and mean scores
  • The fundamentals of statistical reliability and significance tests
  • How to explore data and investigate hypotheses
  • How to draw conclusions and make recommendations
  • How to present and report findings
Who would benefit

Recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Testimonials
“Great and thorough understanding of the research process from start to finish.”

Abigail Goodall, Elsevier
October 2016

“Very thorough and informative course that looked at agency quantitative research from conception to completion.”

Sky Betting & Gaming
October 2016

“Information packed high speed train to quantitative research.”

Ruth Partington, RP Translate
October 2016

“A very good starting point.”

Ruby van der Walt, The Paragon Group
October 2016

“Very informative and content was very well delivered to learn more about the basics.”

Louise Rouke, Coleman Parkes Research Ltd
October 2016

“A great quick-fire way to learn the basics to help inform questioning & business decisions.”

Rebecca Hughes, ADHB
19-21 April 2016

Banos has over 17 years experience of designing and delivering market and social policy research across the public and private sectors. He started his career undertaking criminological research at the home office after completing a Masters in Research Methods and Statistics.
From here he moved into the commercial sector and has worked for a number of niche research agencies as well as for Research International UK delivering quantitative and qualitative research for major players in the financial, automotive, utility, government, independent and ICT sectors.He most recently has been involved in leading the customer insight function for NHS Choices and headed the research arm of Doctor Foster Intelligence delivering patient and public engagement and social marketing insight for PCTs across the UK.
He has an abiding interest in the development of research skills both in and out of the workplace and currently operates as a freelance consultant.
Laura has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.

Additional Information

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