Facilitating Action from Insight

Explore ideas, inform decisions and take specific action after a debrief

Please note - this course on 25 February will now be held at:
etc.venues Farringdon-The Hatton
51-53 Hatton Garden
Holborn
London
EC1N 8HN

Summary
Delivering a debrief is not the end of the communication journey – it’s the springboard from which businesses can use the information to explore ideas further and inform decisions.

This one-day masterclass is designed to help those delivering insight to facilitate conversations and decision-making with stakeholders, and ensure action is taken after a debrief. It shows how the principles of behavioural economics can help design workshops that truly influence outcomes, and uses a tried and tested framework for planning and enabling conversations. Practical examples show how we can apply these skills in real life.

Learning outcomes:

• Design and deliver inspiring workshops that generate concrete business outcomes from insight
• Improve the effectiveness of insight beyond simply delivering results
• Transform insight into commercial recommendations that inspire both conversations and actions
• Understand what motivates individuals to take action and how to apply behavioural economics principles to influence stakeholder intentions
• Generate on-going traction with actions after the presentation or workshop, influencing real business outcomes with different audiences

Who will benefit:
Client-side insight and research professionals, as well as agency-side senior managers who are responsible for ensuring insight leads to action.

Testimonials

“Makes you step back and think about how you can work better and influence stakeholders.”

Anonymous, Martiz Cx
14 June 2019