Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
Take information and find key messages through taught material and 'hands on' learning.
Storytelling is one of the hottest topics in market research. However this popularity highlights a major need, namely, how to find the story. Great graphics and wonderful communication are only useful if the underlying story is the right story.
This course focuses on what comes before the storytelling, i.e. how to take information (for example market research data) and reliably find the key messages. The course is delivered via a mix of taught material (e.g. what the approaches are and case studies) and practical ‘hands on’ learning through doing.
Advanced
Those who need to work with information (quantitative and/or qualitative) to find answers, solutions, and insight. This is likely to include market researchers and insight managers, but would also include brand managers and senior executives. Whilst the focus of the material used will be drawn from market research, the techniques are equally applicable to anybody using evidence-based decision-making, for example people involved in R&D, HR, and even finance.
The key objective of the course is to share techniques for systematically and reliably finding the message buried in data and information. Some people are blessed with the ability to intuitively find the story, but they tend to struggle to teach others to be intuitive. The approach covered in the course is designed to be taught; it does not rely on creative or intuitive jumps, and can be used in team situations.
Ray Poynter
Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not Counting, the founder of NewMR.org, editor of the ESOMAR book Answers to Contemporary Market Research Questions, a content author for the University of Georgia’s Principles of Market Research course and is the Managing Director of The Future Place, a UK-based consultancy, specialising in training.
Ray has spent the last 35 years at the intersection of innovation, technology, and market research, during which time Ray has held director level positions with Vision Critical, Virtual Surveys, The Research Business, Millward Brown, Sandpiper and IntelliQuest. Ray sees his mission as “Have fun, help people, pursue knowledge, and try to make some money along the way”
Miba - NMG consulting, June 2023
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Charley - Walnut Unlimited, June 2022
Laura Barbonetti - Behaviour and Attitudes, June 2022
Jez Simms - Communicorp UK, April 2022
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
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