This event has taken place
£645 + VAT
£945 + VAT
£645 + VAT
Please let us know if you have any accessibility requirements ahead of the event
Globally, games and gamification are used to re-engage tired audiences and intrinsically engage new audiences in a variety of industries – including market research – to inspire loyalty, co-creation and commercial growth.
With the gamification industry said to be worth $11.10 billion by 2020 and Games increasingly becoming ingrained in our everyday lives, using games in research can no longer afford to stay niche.
This 2-day workshop is an holistic one-stop shop; learn how to use these games and gamification to engage your communities or individual participants, whatever their ages and wherever they are in the world. Learn how games can encourage the innovation of new and existing survey products and future-proof your insights. Each delegate will design their own research game during the Playshop, seeing how these methodologies are more accessible than you may think as well as being fun to get stuck into.
The workshop promises a valuable two days of learning-by-doing. Designed as a game, each delegate will begin at Level 1 and proceed through the introductory levels on the first day. Day 2 will progress to the Advanced levels of knowledge.
Experienced and new market researchers alike can benefit from this course, from both agency and client side. Whether you’re looking to revamp a tired tracker for FMCG clients or looking to engage millennials through new survey products, this workshop is for you. It’s also relevant for commercial, non-commercial and academic research.
Learning outcomes
Practicalities
Level
Specialist
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