Google / MRS: The Essentials of Experimental Marketing vol 3 - Presenting experiment results

This is the third of a three-part series on using experiments to prove marketing effectiveness. In this module we’ll cover both some of the basics of data visualization in the context of experiments and how to interpret and deliver results with great impact.

Experimentation is an integral part of Google’s DNA. We started as an experiment on ‘organising the world’s information and make it universally accessible and useful’. We also help advertisers apply scientific discipline and rigour to testing new marketing strategies. This is the third of a three-part series on using experiments to prove marketing effectiveness. In this module we’ll cover both some of the basics of data visualization in the context of experiments and how to interpret and deliver results with great impact.

Who will find it useful?

Market Researchers and Analysts working or interested in media evaluations. Attending one of the two previous modules is mandatory.

Objectives

• Apply the principles of data storytelling in the context of experiments
• Run through a practical example on how to present experimental results
• Discuss how to interpret and deliver experimental results with clients or internal stakeholders