Virtual-training2
 

Discover and practice the skills and techniques that will get the most from depth interviews online

This half day interactive course offers a safe space to build on your skills and develop confidence for working in the online environment.  We will briefly review best practice and what adaptations need to be made for interviewing online. You will give and receive feedback on your interviews, learn about emergent interviewing and discover techniques that go beyond Q&A for insights.

Learning Outcomes

  • You will be able to build effective research relationships online
  • Understand how to create rapport, and interview without bias
  • Use emergent interviewing skills for creative probing
  • Focus participants’ attention and keep them engaged
  • Use visual techniques and laddering to explore beneath surface responses.

 Who will benefit:

Everyone who has some experience of one on one qualitative interviews and wants to increase their confidence in working online.

Learning Method

The half-day virtual course will include some theory, practice interviews with feedback, and taking part in techniques as participants. You will be sent a brief in advance to prepare your own guide for doing a 15-minute interview during the session.

Course Delivery Mode: virtual training course, using Zoom.  The course will not cover depth interviews on chat-based platforms.

I am a Fellow of the MRS and an Accredited Trainer specialising in qualitative research skills, thinking and methods. I was an early adopter of online qualitative methods. In a lifelong career, I can count the depths and groups I have done in the thousands. I have published ‘Interviewing Groups and Individuals in Qualitative Market Research’ (Sage) and a number of eBooks.

Part 1   Depth interviewing Face to face and online

09:00  Tutor and Delegate introductions

09:15  Attitudes and skills for best practice in depth interviewing

09:30 Interviewing in the online environment

09:40 Demonstration of emergent interviewing, feedback, discussion.

10:10  Short break

Part 2   Practice interviews

10:20  Procedure for practice depth interviews, review of topics

10:40  Zoom Breakout Rooms in groups of 3

10:45  Round 1: first 15-minute depth interview and 5 mins feedback

11:05  Round 2: second 15-minute depth interview and 5 mins feedback

11:25  Round 3: third 15-minute depth interview and 5 mins feedback

11:45 Feedback and learning from practice interviews

12:00  Short Break

Part 3  Focus on getting insights

12:10 Different lenses, tasks and techniques to increase insights

12:30 Laddering exercise

12:45  Questions, summary, and course feedback

13:00  Close


Additional Information

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