Creating visual data pieces, tailor-made to each delegate.

Visualising insight, tailor-made to each delegate.

Visual storytelling has been one of the hottest trends in research and insight as well as a host of other industries, partly due to us living in the most information-loaded era in history and partly due to high client and consumer demand for easy-to-understand, impactful and shareable information.

In our day-to-day lives as researchers, we often don’t have opportunities to be creative or even artistic with the data we work with; often simply asked to develop generic or branded PowerPoint decks and reports. However, the movement towards visuals and ‘data storytelling’ means this workshop is more relevant than ever before and shows how to think creatively about data and even be playful with data findings and communications through high-spec visuals.

This 1-day workshop is an holistic one-stop shop; learn about the fluidity of mediums you can use for Insight Visualisation, the ‘best practice’ process of going from raw-data to visualisations, the Top 10 things that work well with visualisations and how to develop your visualisation in the hands-on Prezi or Photoshop training (delegates can choose the training they receive on the day). Through Prezi and Photoshop training, each delegate will take away practical knowledge and a visual piece that can be shared and re-used.

This full day workshop focuses on creating visual data pieces tailor-made to each delegate, each delegate providing their own data to work from and leaving with their own self-made digital infographic relevant to a topic of their choice or to their work.

This workshop promises a playful day of learning-by-doing with a good mix of hands-on training, lecture style examples and theory and solo and group working. While offering practical tried-and-tested guidance, this workshop will give you a renewed sense of confidence in visualisation.

Who would benefit

  • Experienced and new market researchers alike.
  • Both agency and client side.
  • Whether you’re looking to revamp quarterly reports or looking to engage your clients with data and insights through innovative visual techniques, this workshop is for you.
  • Also relevant and beneficial for commercial, non-commercial and academic research, data and insights individuals.


  • Learn the Top 10 elements that work well with visualisations
  • Learn the A.I.M. approach -> leveraging your understanding of audience and impact to inform the visualisation medium.
  • Gain an understanding of best practices and process to get from a set of stats to an infographic.
  • Gain design principles to grow your skills in creatively executing the presentation of your data/message.
  • Gain a greater understanding of what works and why in terms of impactful, informative and shareable infographic design.
  • Gain an introductory and confident understanding of Prezi or Photoshop that will sharpen your visual presentation toolkit.
  • Leave with a digital infographic that has been developed by you with the support of the two expert facilitators.

Learning outcomes

  • Understand how infographics are used in market research and other industries.
  • Understand how to get from data, to insight, to message, to visual piece.
  • Understand how to avoid common pitfalls and avoid ‘bad infographic’ design.
  • Understand best practices and absorb tried and tested recommendations for effective infographic design and development.
  • Understand the differences and similarities between infographics and data visualisation.
  • Gain a brief view of infographics and data visualisation in the future -from the use of Augmented Reality to Virtual Reality.

“Very good introduction to the area.”

Elena Gillies, Welcome Trust - London

10 February 2017

“Creative and stimulating.”

Catherine Evans, MindMover

20 June 2016

“Very useful.”

Sharah Chalkley, Skopos London

20 June 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Betty Adamou is the CEO & Founder of Research Through Gaming Ltd. She is the inventor of ResearchGames™, a ResearchGame Designer and regular conference speaker, keynote and writer on online games, engagement and gamification.

As well as making games for research, Betty also provides University guest lectures, workshops and seminars on how to design game-based online research. 

Heralded as the pioneer for game-based research, she has also been named 1 of 7 women shaping the future of market research and has won multiple awards for her work, including awards for Research Through Gaming as one of the top 50 most innovative companies of the Market Research industry. 

While designing games at RTG, Betty has taken up further education through a PhD at the University of Winchester, studying the effects of game-based online research on young adults.
Paul McGhie is a Creative Director of marketing business Leading Thought (based in London but working globally). My work in this area is focused on collaborating with my clients to bring business ideas to life through compelling visual solutions and messaging. I have produced marketing materials spanning, but not limited to, print advertising, infographics, social media campaigns, video and more.

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