Understand visual storytelling and create tailor-made data infographics

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Visual storytelling is one of the hottest trends in research and insight; partly because we live in an information-loaded era, and partly because clients and consumers want information that is high impact, easy to understand and easy to share.

In our day-to-day lives as researchers, we don’t often have the opportunity to be creative or artistic with our data. But following the movement towards visuals and ‘data storytelling’ this workshop demonstrates how to think creatively about data and even be playful with findings and communications through high-spec visuals.

The workshop provides everything you need to know about insight visualisation, including the process of going from raw data to visualisations and the top ten things that work well. Through hands-on Photoshop training, you will use your own data to create a digital infographic relevant to your topic of choice or your work. It’s a day of learning-by-doing, with a good mix of hands-on training, examples and theory.

Learning outcomes
  • The Top 10 elements that work well with visualisations
  • The A.I.M. approach: leveraging your understanding of audience and impact to inform the visualisation medium
  • Best practices and processes to go from a set of stats to an infographic
  • Design principles to build your skills in creatively presenting your data/message
  • What works, and why, in producing high impact, informative and shareable infographic design
  • An introduction to Photoshop that will sharpen your visual presentation toolkit – leaving with a digital infographic developed by you with the support of expert facilitators

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

“Very good introduction to the area.”

Elena Gillies, Welcome Trust - London
10 February 2017

“Creative and stimulating.”

Catherine Evans, MindMover
20 June 2016

“Very useful.”

Sharah Chalkley, Skopos London
20 June 2016

Betty Adamou is the Founder of Research Through Gaming (RTG), a Serious Game designer, and author of Games and Gamification in Market Research (Kogan Page Publishing, 2019).
In 2010, Betty invented ResearchGames™ - and since then continues to make games that captivate players while collecting valuable insight - primarily in the Market Research industry. While this area seems niche, Betty is an in-demand designer and regularly works on behalf of Fortune 500 brands, agencies, and academic institutions, where she creates ‘ResearchGames™’.  Her games have been played by tens of thousands of people worldwide, and to great feedback.
Both her commercial case-studies and academic work have broadened her passion for how games can help us in market research, to discover how games can help us in marketing, healthcare, training, employee engagement, and a host of other industries.
Betty has been voted “1 of 7 women shaping the future of market research”, has won the IMPACT MRS 2018 Best Presentation award for her work in developing a Fashion Preference Testing Game, has won the  NGMR Disruptive Innovation Award, and Enfield Entrepreneur of the Year award, among others.
She is frequently invited to keynote at conferences, guest lecture to university students, and is interviewed about her innovative, data-driven approach to game design in newspapers, podcasts, and most recently on BBC radio.
Most recently, Adamou has become a Columnist for Research World magazine; where she explores the impact of Serious Games and Gamification in multiple industries through her column ‘How Games and Data are Changing the World’. Her book is being translated to Portuguese in 2020, and Spanish in 2021.

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