Introduction to Market Research

The principles, practices and processes of market research.

This introductory course enables you to:

• Understand the basic principles and practices of market research.

Learning outcomes

The whole research process will be covered, from understanding research requirements through to organising, analysing and presenting findings.

By the end of the course, delegates should have a clear understanding of:

• What market research is, and why we do it
• The various approaches and scope of market research
• The basic principles of qualitative research
• The basic principles of quantitative research
• Analysis and interpretation of findings
• The role of market research in client organisations and its role in business decisions
• Presenting research findings

Who will benefit?

This course will benefit a wide range of delegates including:

• Researchers from client companies and suppliers at the start of their career
• Research users
• Staff in supporting functions e.g. administrators who require a basic understanding of market research
• Individuals from small businesses or companies who might in the future commission or undertake their own research but do not know where to start.

Testimonials

“A very useful introduction to market research with excellent speakers.”

Lucy Stuart, Ofcom
14 October 2016

“Useful to complete beginners, some value added to those who are a little initiated.”

Monica Mylordou, Ofcom
15 March 2016

“Great introduction to conducting research!”

Emma Eveleigh, LiveBuzz
15 March 2016

“Informative refresher session. Perfect for those just starting out in a new role or people looking to refresh previous learnings.”

Kate Allinson, Thinkbox
15 March 2016

“A great introduction to Quant & Qual.”

Mafalda Fonseca, Boots
15 March 2016

“So much information that will really help me to develop as a researcher.”

Tara Davis, Illuminas
December 2015

“A great introduction to essential knowledge.”

Sean Sweeney, Illuminas
December 2015