Introduction to Moderating

Maximise your potential as a moderator by building confidence and individual strengths

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This comprehensive training course looks at the tricky process of moderating respondents. It covers everything you need to know: starting with the basic theory of moderating; how to get started and cope with nerves; using stimulus materials and projective techniques; and dealing with difficult respondents.

During the course you will gain practical experience of moderating real respondents, as well as receiving individual feedback and tips for improvement.

Learning outcomes

• How to work with a discussion guide
• Managing client involvement in the process
• The principles governing effective group dynamics
• A range of projective techniques
• Effective use of body language
• Best practice tips

Who would benefit

Trainee qualitative researchers; quantitative researchers who undertake some qualitative research; planners who may be required to conduct groups; and clients who have a hands-on role in data gathering.