Learning outcomes

By the end of the course, delegates should know how to:

  • get started and cope with nerves
  • work with a discussion guide
  • use stimulus materials
  • deal with difficult respondents
  • understand and be able to apply:
    • the basic theory of moderating
    • some good practice tips
    • the principles governing effective group dynamics
    • the principles governing the effective use of body language

Key points

  • this training will involve moderating real respondents
  • delegates are given individual feedback and tips for improvement

Who will benefit?

This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering

Venue

Spectrum Viewing Studio
25 Gloucester Place,London,W1U 8HT

More details of the venue can be found at their website. Visit it here.

Kenny is a director at CSR and has been moderating for 20 years.  He has worked across all sectors in market research in the UK and internationally.  He and the CSR team have run this course for 15+ years

Additional Information

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