Introduction to Moderating

Learning outcomes

By the end of the course, delegates should know how to:

• get started and cope with nerves
• work with a discussion guide
• use stimulus materials
• deal with difficult respondents
• understand and be able to apply:
• the basic theory of moderating
• some good practice tips
• the principles governing effective group dynamics
• the principles governing the effective use of body language

Key points

• this training will involve moderating real respondents
• delegates are given individual feedback and tips for improvement

Who will benefit?

This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering