Measuring and Demonstrating Your Value to the Business

Course Overview

Measuring Insights’ Business Impact

• Understanding the benefits of measuring and demonstrating the business impact of insights
• Overcoming the barriers and objections to measuring and demonstrating the business impact of insights
• Understanding the GRBN Building Business Impact framework and how to apply it to your own work

Demonstrating Insights’ Business Impact

• Learning how to craft a compelling business impact story

Learning Outcomes

Attendees will…

• Gain an understanding that Insights business impact can and should be measured
• Learn how the GRBN Business Impact Framework can help them effectively measure their impact and demonstrate that impact in a compelling manner
• Become more confident at demonstrating their value quantitatively and qualitatively

Who will benefit?

Client-side insights professionals

Learning Method

Group training with in-session practice on measuring and reporting on the business impact of their recent work. Post-work to embed the learnt best practices, including an evaluation of their work over the last 6 months from a business impact perspective and creation of a “value to the business” statement.

Course Delivery Mode

Online