Measuring and Demonstrating Your Value to the Business

Course Overview

Measuring Insights’ Business Impact

• Understanding the benefits of measuring and demonstrating the business impact of insights
• Overcoming the barriers and objections to measuring and demonstrating the business impact of insights
• Understanding the GRBN Building Business Impact framework and how to apply it to your own work

Demonstrating Insights’ Business Impact

• Learning how to craft a compelling business impact story

Learning Outcomes

Attendees will…

• Gain an understanding that Insights business impact can and should be measured
• Learn how the GRBN Business Impact Framework can help them effectively measure their impact and demonstrate that impact in a compelling manner
• Become more confident at demonstrating their value quantitatively and qualitatively

Who will benefit?

Client-side insights professionals

Learning Method

Group training with in-session practice on measuring and reporting on the business impact of their recent work. Post-work to embed the learnt best practices, including an evaluation of their work over the last 6 months from a business impact perspective and creation of a “value to the business” statement.

Course Delivery Mode

Online

Trainer Biography

Andrew Cannon brings more than 30 years of experience in the market research and insights industry, spanning roles on both the agency and client sides. For more than a decade, he has served as Executive Director of the Global Research Business Network (GRBN), the international federation representing the research and insights industry worldwide.

In this role, Andrew has led the Insights Business Impact initiative, building on foundational work by BCG, Cambiar, and Yale on Insights Function maturity. He spearheaded GRBN’s landmark research—conducted in partnership with BCG—on how Insights teams measure and report their business impact. Andrew has personally interviewed dozens of Insights leaders, authored two industry handbooks on Insights ROI and Business Impact.

Andrew is a sought-after trainer and facilitator, having delivered workshops globally that equip Insights professionals to measure, communicate, and elevate the strategic value they bring to the business.

Beyond the insights field, Andrew is the co-founder of EQJOY, a charity dedicated to tackling the children’s mental health crisis through the power of emotional intelligence. His work across sectors is united by a single mission: meaningful impact.

Testimonials

"I think the training was a great introduction with many new and applicable ideas. Very informative!"

Salma Nosseir - Henkel, November 2025