Measuring and Demonstrating Your Value to the Business

• Understanding the benefits of measuring and demonstrating the business impact of insights
• Overcoming the barriers and objections to measuring and demonstrating the business impact of insights
• Measuring Insights’ Business Impact
• Understanding the GRBN Building Business Impact framework and how to apply it
• Learning how to craft a compelling business impact story
• Demonstrating Insights’ Business Impact

Learning Outcomes/Learning Objectives

Attendees will…

• Gain an understanding that Insights business impact can and should be measured
• Learn how the GRBN Business Impact Framework can help them effectively measure their impact and demonstrate that impact in a compelling manner
• Become more confident at demonstrating their value quantitatively and qualitatively

Who will benefit?

Client-side insights professionals

Learning Method

Group training with pre-work (self-evaluation of their work over the last 12 months from a business impact perspective) and post-work (re-evaluation of their work over the last 12 months from a business impact perspective and creation of a “value to the business” statement).

Course Delivery Mode

Online