MRS Summer School

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

MRS Summer School is a 3-day intensive masterclass aimed at researchers with 2 years’ experience or more. The programme enables delegates to develop more advanced research skills plus a keener commercial awareness.

"It is important to develop key talent and the MRS Summer School enables us to ‘hot house’ our emerging managers. With its focus on the key research disciplines, it gives employees focused time away from the office to develop deeper knowledge as well as connect with peers,"
Crispin Beale, Chief Executive of Chime Insight & Engagement Group

Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 3-day programme.

Learning outcomes

By the end of the course, delegates should be able to:

• Identify clearly how research can support decision making in a wide range of business contexts
• Demonstrate a full understanding of the underlying principles to a range of research problems
• Make appropriate, well-argued choices for the design and conduct of research projects for a range of business situations including product development, branding, customer relationships and segmentation
• Understand and apply approaches to the analysis and interpretation of research data
• Present findings and recommendations in ways which provide maximum insight to the decision-making 

Course content

Day 1:

• The End Game: Getting Research Actioned - Mike Taylor, Vodafone
• Master-class: New Perspectives on Research - Jon Beaumont, Join the Dots
• A Strategic Framework for Business Issues - Caroline Florence, Insight Narrator

Day 2:

• Applying Statistics to Market Research - Martin van Staveren, Kantar Media
• Brand Research - Alexa Arrowsmith, Monkey See
• Segmentation - Jonathan Fletcher, Illuminas

Day 3:

• Product Development - Helen Wing, Ipsos Innoquest
• Communicating the Message - Daniel Wain, Daniel Wain Consulting
• Qualitative design, chiding right methodology and Qualitative analysis - Ruth Clarke

Who will benefit?

This course will benefit research practitioners and research users who already have a sound grasp of research methods and techniques but want to take their understanding to a more strategic level.