Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:

Day 1

  • The End Game: Getting Research Actioned – Mike Taylor, Vodafone
  • Master-lass: New Perspectives on Research – Jon Beaumont, Join the Dots
  • A Strategic Framework for Business Issues – Caroline Florence, Insight Narrator

Day 2

  • Applying Statistics to Market Research – Martin van Staveren, Kantar Media
  • Brand Research – Alexa Arrowsmith, Monkey See
  • Segmentation – Jonathan Fletcher, Illuminas

Day 3

  • Product Development – Helen Wing, Ipsos Innoquest
  • Communicating the Message – Daniel Wain, Daniel Wain Consulting
  • Qualitative design, chiding right methodology and qualitative analysis – Ruth Clarke
Learning outcomes
  • How research can support decision making in a wide range of business contexts
  • The underlying principles of a range of research problems
  • Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation
  • Applying approaches to the analysis and interpretation of research data
  • Presenting findings and recommendations in ways that provide maximum insight for decision making
Who would benefit

Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.
JointheDots

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