This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

MRS Summer School is a 3-day intensive masterclass aimed at researchers with 2 years’ experience or more. The programme enables delegates to develop more advanced research skills plus a keener commercial awareness.

"It is important to develop key talent and the MRS Summer School enables us to ‘hot house’ our emerging managers. With its focus on the key research disciplines, it gives employees focused time away from the office to develop deeper knowledge as well as connect with peers,"
Crispin Beale, Chief Executive of Chime Insight & Engagement Group

Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 3-day programme.

Learning outcomes

By the end of the course, delegates should be able to:

  • Identify clearly how research can support decision making in a wide range of business contexts
  • Demonstrate a full understanding of the underlying principles to a range of research problems
  • Make appropriate, well-argued choices for the design and conduct of research projects for a range of business situations including product development, branding, customer relationships and segmentation
  • Understand and apply approaches to the analysis and interpretation of research data
  • Present findings and recommendations in ways which provide maximum insight to the decision-making 
Course content
Day 1:
  • The End Game: Getting Research Actioned - Mike Taylor, Vodafone
  • Master-class: New Perspectives on Research - Jon Beaumont, Join the Dots
  • A Strategic Framework for Business Issues - Caroline Florence, Insight Narrator
Day 2:
  • Applying Statistics to Market Research - Martin van Staveren, Kantar Media
  • Brand Research - Alexa Arrowsmith, Monkey See
  • Segmentation - Jonathan Fletcher, Illuminas
Day 3:
  • Product Development - Helen Wing, Ipsos Innoquest
  • Communicating the Message - Daniel Wain, Daniel Wain Consulting
  • Qualitative design, chiding right methodology and Qualitative analysis - Ruth Clarke
Who will benefit?

This course will benefit research practitioners and research users who already have a sound grasp of research methods and techniques but want to take their understanding to a more strategic level.

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.
JointheDots

Additional Information

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