Young researchers – join our masterclass to broaden your research skills and develop keener business awareness
This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.
MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:
Day 1
- The End Game: Getting Research Actioned – Mike Taylor, Vodafone
- Master-lass: New Perspectives on Research – Jon Beaumont, Join the Dots
- A Strategic Framework for Business Issues – Caroline Florence, Insight Narrator
Day 2
- Applying Statistics to Market Research – Martin van Staveren, Kantar Media
- Brand Research – Alexa Arrowsmith, Monkey See
- Segmentation – Jonathan Fletcher, Illuminas
Day 3
- Product Development – Helen Wing, Ipsos Innoquest
- Communicating the Message – Daniel Wain, Daniel Wain Consulting
- Qualitative design, chiding right methodology and qualitative analysis – Ruth Clarke
Learning outcomes
- How research can support decision making in a wide range of business contexts
- The underlying principles of a range of research problems
- Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation
- Applying approaches to the analysis and interpretation of research data
- Presenting findings and recommendations in ways that provide maximum insight for decision making
Who would benefit
Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.