This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
This course delves into the growing interdisciplinary field of neuroeconomics, the study of what happens in the brain during decision-making.
The focus will be on a hands-on exploration of neuroeconomics, an increasingly important field within market research.
We will discuss aspects of the relationship between emotional response and economic behaviour and delegates will learn the basic theory of neural reward processing, along with basic principles of interpretation of results from neuroimaging experiments.
The main part of the course will consist of reviewing a selection of leading research problems from the field’s first decade. The broad implications of neuroeconomics for market research will also be considered.
Who will benefit from this?
This course will benefit customer insight and market research agency staff, who want to better understand the burgeoning field of neuroeconomics.
Attendees will be informed of the latest thinking in the field and be able to translate this for their business needs in a practical and cost-effective manner.
Level
Specialist
Aims and objectives
Learning objectives
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