New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This course enables you to:

  • understand more fully the whole range of online techniques which are part of and have been added to the qualitative researchers’ toolkit, including communities and online ethnographic research.

Learning outcomes

By the end of the course, delegates should have a better understanding of:

  • the different range of online qualitative techniques that are available including some extra focus on online communities – the fastest growing online research technique
  • what the techniques mean, how they are similar/different to each other and to other qualitative techniques
  • when online techniques should be considered – for which business issues, specific subject areas and audiences
  • the implications for the qualitative skills required for conducting online qualitative research

Who will benefit?

This course will benefit researchers, marketers and research buyers new to the world of online qualitative research or just those looking to develop their knowledge. This course will help you understand the latest thinking in online qualitative research and how you can apply the techniques to enhance your business decision making.

“We shall try to set up an online qual facility at UCLAS in the next 6 months.”

Chris Stevenson, Market Intelligence Officer,
UCLAS, October 2011

“Is a new tool to introduce in discussion with existing clients.”

Fiona Tarpey, Managing Director,
England Marketing, October 2011

“Useful and thought-provoking guide to online qualitative techniques.”

Helen Butcher, West Sussex County Council
Online Qualitative Techniques, 3 April 2014

Additional Information

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