Opening up emerging markets via smartphone qual

Learn how to open a window into the life of consumers in emerging markets by leveraging smartphone qualitative.

 This webinar will arm with you knowledge on how to gain powerful video insight from markets which have traditionally been challenging and hard to reach from an insight perspective.

It will first of all deliver a short overview of the evolving role of mobile qual in the researcher’s repertoire and how best to apply it in emerging markets. It will include an overview of what has changed in these markets, what is now possible, practical tips on best practice, both in terms of how to get the most out of participants on the ground and the best way to engage partners.

Learning Outcomes/ Learning Objectives:

• Understand how to generate high quality video content from hard to reach markets
• Learn best practice for setting up and engaging
• Develop processes for best leveraging your local recruiters and technology partners

Who will benefit?

Research teams that are looking to bring video colour and texture to their work in these markets

Experienced mobile researchers that want to explore new markets

Insight managers who want knowledge of video based smartphone approaches to better understand their consumers in traditionally harder to reach markets.

Learning Method

This is a one off session,  delivered via a webinar.