This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
Insight is the buzz word in our profession – but there is no clear agreement what it is or what it means. In this day you will distinguish insight and its properties, bring your own insight process to the surface and learn other paths to insight from the tutors and colleagues.
The workshop is about building your skill at uncovering insight. It also covers two essential analysis and interpretation techniques: IPA and Grounded Theory and a practitioner-based model of the insight process.
Real insights change the way we see the world. At the heart of this course are ideas and techniques to help you get better insights. They are all methods we have used with success over the years and which are adaptable, robust and contemporary.
The course also takes into account that “What people say, what people do, and what they say they do are entirely different things.” – and that there is truth in the maxim that people are more what they hide than what they show. With these factors in mind we work with you to develop techniques to get past obstacles and uncover more of what lies at the centre of people’s motivations, choices and behaviour.
Qualitative and person-centred in essence, the course reflects the wisdom that everything that can be counted does not necessarily count and everything that counts cannot be counted.
Who will find it useful
All researchers who wish to gain a better and bigger picture of insight and an expanded set of procedures for acquiring it. All of these have been tried and tested by practitioners and should arguably be part of every professional’s tool kit.
Objectives
Learning outcomes
The day will help you:
Trainer
Roy Langmaid
This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
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