This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
Translate research into the insight that drives successful business strategies
Data is the most valuable asset of many organisations today – but only if its interpretation and impact delivers tangible competitive advantage. It is insight rather than data that resonates with senior stakeholders in client organisations as it enables them to take action and make decisions. It is a means to an organisational, strategic or commercial end.
An effective insight manager must, therefore, be able to analyse and understand the business context (for example, the strategic drivers behind commissioning research) and translate data from research into successful business strategies, articulating the meaning and implications of insight at senior level.
This highly practical workshop will enable insight professionals to analyse client organisations and the external pressures they face, using a variety of business models and processes. It will help you to understand what keeps your senior decision makers awake at night – and how insight can help them sleep more soundly.
Anyone who wishes to ensure that the insight they generate has a strategic organisational impact, based upon a firm understanding of the business and its key issues, needs and priorities.
Zain Abbas, Ageas UK
12 April 2016
Imogen Williams, B2B International
12 April 2016
Victoria, BT Business
12 April 2016
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
Our newsletters cover the latest MRS events, policy updates and research news.