Translate research into the insight that drives successful business strategies

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Data is the most valuable asset of many organisations today – but only if its interpretation and impact delivers tangible competitive advantage. It is insight rather than data that resonates with senior stakeholders in client organisations as it enables them to take action and make decisions. It is a means to an organisational, strategic or commercial end.

An effective insight manager must, therefore, be able to analyse and understand the business context (for example, the strategic drivers behind commissioning research) and translate data from research into successful business strategies, articulating the meaning and implications of insight at senior level.

This highly practical workshop will enable insight professionals to analyse client organisations and the external pressures they face, using a variety of business models and processes. It will help you to understand what keeps your senior decision makers awake at night – and how insight can help them sleep more soundly.

Learning outcomes
  • Analyse your own (or client) organisation to better understand the status quo, where the business aims to get to, how it plans to do that and how insight can help it get there.
  • Recognise the external factors, pressures and trends impacting an organisation and how it chooses to respond to them
  • Talk the same language as key stakeholders, rather than research jargon
  • The strategic situation grid and strategic options to cope with uncertainty
  • Market positioning and (potential) competitive advantage
  • Analysis Opportunity – identification and prioritisation
  • Where and how an organisation creates and captures value for stakeholders
Who will benefit

Anyone who wishes to ensure that the insight they generate has a strategic organisational impact, based upon a firm understanding of the business and its key issues, needs and priorities.


Zain Abbas, Ageas UK
12 April 2016

“Informative and engaging.”

Imogen Williams, B2B International
12 April 2016


Victoria, BT Business
12 April 2016

Daniel Wain runs Daniel Wain Consulting, specialising in creative & bespoke training, coaching and strategic learning & development (L&D) consultancy. Previously he was Worldwide Director of Learning & Development at Research International, responsible for designing and driving the company's L&D strategy across its global network. An experienced researcher and business developer, his clients have included Royal Mail, Audi, Boots, Virgin, Chanel, Next and BT. He is a Full Member of MRS, Equity, the Society of Authors and the Writers’ Guild of Great Britain, and a Chartered Fellow of both the Chartered Institute of Personnel & Development and the Royal Society of Arts. He is also a published playwright, and award-winning conference speaker & actor.

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.