How to apply, analyse, interpret and appreciate qualitative data

Through this course you’ll learn how to apply the basic principles of effective analysis and interpretation of qualitative data, understanding its strengths and weaknesses and how to apply a range of techniques.

Learning outcomes:

  • Identify the strengths and limitations of qualitative research
  • Understand the importance of effective analysis
  • Apply a range of analysis techniques
  • Develop your confidence in interpreting your own qualitative research

Who will benefit:
Researchers and buyers, as well as users of research who have some experience of the issues involved in dealing with qualitative data.


“Informative, helpful, thought provoking and engaging.”

Kiera Griffin, Queens University Belfast

16 May 2019

“Great practical tips and exercises.”

Anonymous, Good Innovation

16 May 2019


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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