Qualitative Research with Smartphones

Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

The webinar will will outline a step-by-step guide to running your own mobile video qualitative studies.

It will first of all deliver a short overview of the evolving role of mobile qual in the researcher’s repertoire. It will include practical tips on best practice, both in the lead up to a project and during, outlining the benefits of engaging research  and technology partners.

Learning Outcomes/ Learning Objectives:

• Understand what video based mobile qualitative can deliver best against
• Learn the key steps for running video based mobile qual studies across markets
• Develop processes for best leveraging your local recruiters and technology partners

Who will benefit?

Research teams that are new to mobile video based qualitative

Experienced mobile researchers that want to hone their skills

Insight managers who want knowledge of video based smartphone approaches to better brief their agencies or run projects in-house.

Learning Method

This is a one off session,  delivered via a webinar.