Build your knowledge in how to apply, analyse, interpret and appreciate quantitative data

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

In a world where we’re surrounded by data, the real skill lies in extracting meaning out of the data. No one wants a massive sea of figures, they want clear insight that helps to solve business problems. But at the start of any project, this can seem a formidable task.

Every research project and every piece of survey analysis is different. There are so many nuances, it’s impossible to set hard rules on how analysis should be undertaken. Instead, this course aims to provide the framework and confidence to consider how you approach quantitative analysis. It provides a structure that covers the stages to consider in designing analysis and flags up some of the pitfalls that can happen.

The course is broad ranging, using a mix of theory and experience-based learning, with practical examples and tasks throughout the day.

Learning outcomes
  • How to structure survey analysis to help draw out relevant insight which, in turn, allows you to spend more time on creating and presenting the story
  • How to pre-plan, to help turn large amounts of survey data into material for decision making, and how to focus on the main story
  • The basics of statistical confidence in data (NB: this is not a statistics course!)
  • Options for analysing survey data and the ability to identify where more sophisticated advanced analysis could be of value
  • Options for presenting data
Who would benefit

 Researchers, buyers and users of research who have basic experience of dealing with quantitative analysis.

Laura Godfrey is a Director at Ipsos MORI with 15 years’ experience. Starting off in qual and later moving to quant, Laura has worked across various areas of research and with different types of client across her career.  Her focus is in customer experience where she works across travel, transport, energy, tech and telco research. Her specialist area is in insight, ensuring that research tells a story and makes a real impact. 
Jacquie Collins is a Director at Ipsos MORI. She has over 20 years' experience and has worked both agency and clientside. Jacquie started her career as a graduate trainee at a London agency before working at the Consumers' Association and then an economic development agency. In 1994 she moved back to the agency side and joined Sample Surveys which subsequently became Synovate and then Ipsos MORI. Through her career Jacquie has worked across a breadth of types of client and projects, but now specialises in loyalty, customer journey and customer experience research. She is a certified member of MRS.

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