Virtual-training2
 

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Understand how to apply the principles that make questionnaires really work

 

Overview

This course takes us through the stages of designing an effective questionnaire: covering the key steps throughout the process; the issues affecting interpretation of questions; how to use structure and order to minimise bias; and identifying pitfalls throughout the process.

Learning outcomes:

  • Identify the key stages in an efficient and effective questionnaire writing process
  • Be aware of the range of question types and of key issues affecting their application and interpretation
  • Structure a quantitative questionnaire to create a good flow and minimise order bias
  • Identify weaknesses in the wording of questions
  • Understand the impact of layout

Who will benefit:
Researchers from both agency and client-side who have basic experience of designing, using or analysing questionnaires.

Testimonials
"Super Useful and easy to understand"

Erin McQuitty, Gymshark
04 December 2019

"Very useful if you are involved in any way in writing questionnaires."

Lorna Phillips, Gymshark
04 December 2019

Kate is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.
Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.
Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.
Live session 1

9.30-10.30              Introduction & Aims: 1st Critique exercise


10.30-11.00             Break


Live session 2

11.00 -12.00            Shorter, smarter questionnaires

 

12.00-2.00              Lunch & 2nd Questionnaire Critique exercise


Live session 3

2.00-3.00                Exercise feedback – making questions ‘work’

3.00-3.30                Break

Live session 4

3.30-4.30                Design approach


Additional Information

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