Using social networks and communities to access respondents.

This course enables you to:

  • Develop an awareness of how social media and social media associated techniques such as online communities are being used in market research.

Learning outcomes

By the end of the course, delegates should be able recognise, understand and utilise:

  • The use of social listening/mining/monitoring techniques
  • The use of research communities for market research
  • Co-creation and market research
  • Social Networks as a tool for research
  • Measurement of social media campaigns
  • Quantitative and Qualitative uses of social media

Who will benefit?

The course will benefit all researchers who wish to embrace the changes being created by social media. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.

Testimonials

“Very informative & enjoyable.  A good overview into all aspects of socal media in market research.”

Ellen Robinson, Danone

03 October 2019

“Informative, well-presented and very interesting.”

Lizzy Gill,  IPSOS MORI

03 October 2019

 

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online
and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not
Counting, the founder of NewMR.org, editor of the ESOMAR book Answers to
Contemporary Market Research Questions, a content author for the University of
Georgia’s Principles of Market Research course and is the Managing Director of
The Future Place, a UK-based consultancy, specialising in training.Ray
has spent the last 35 years at the intersection of innovation, technology, and
market research, during which time Ray has held director level positions with
Vision Critical, Virtual Surveys, The Research Business, Millward Brown,
Sandpiper and IntelliQuest.

Ray sees his mission as “Have fun, help people, pursue knowledge, and try to make some money along the way”

Additional Information

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