This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
Use social networks and communities to access respondents
This course enables you to develop an awareness of how social media and its associated techniques are being used in market research. By the end of the course, you will be able recognise, understand and use a whole range of tools and techniques, for example online communities – the fastest growing online research technique.
In these times of change, the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” – this one-day course will help create prepared minds.
Researchers who wish to embrace the changes being created by social media.
Ellen Robinson, Danone
03 October 2019
Lizzy Gill, IPSOS MORI
03 October 2019
09:00-09:30 Registration (MRS)
09:30-09:45 Introduction
09:45-10:25 Overview of Social Media
10:25-11:00 Netnography & the Discourse of the Web
11:00-11:20 Coffee
11:20-12:50 Quantitative Listening (Gayle Bertrand)
12:50-13:50 Lunch
13:50-14:55 Online Research Communities (MROCs)
14:55-15:30 Evaluating Social Media Campaigns
15:30-15:50 Coffee
15:50-16:45 New Stuff and, New Problems, & Ethics
16:45-17:00 Concluding Remarks
This event has taken place
Online
Virtual training course
£325 + VAT
£475 + VAT
£350 + VAT
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