This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
Applying Behavioural Science to better understand and influence behaviour.
Behavioural science has gone mainstream! Following the publication of books such as Freakonomics, Predictably Irrational, Nudge and Thinking Fast and Slow, there has been a surge of interest in the principles and ideas from the fields of behavioural economics and, more widely, behavioural science.
It’s now a must for anyone involved or seriously interested in the business of changing behaviour to be competent and up to speed with the latest behavioural thinking and how it can be practically applied. This course does just that.
Anyone involved or interested in better understanding and influencing behaviour (consumers, customers or citizens) - from researchers and strategists, to marketers, planners and policymakers. The course will benefit both those looking for an introduction to the increasingly popular fields of applied behavioural science and behaviour change (principles and practice) and those who want to advance their knowledge and keep pace with the very latest behavioural thinking, strategies and tactics for behaviour change.
Before the training, you’ll be asked to think about a behaviour that you’ve tried to influence in the past - it might be changing shoppers' store choice, getting customers to adopt a new product/service, improving medicines adherence, increasing healthier lifestyle choices or pro-environmental behaviours etc. We’ll then discuss your experiences, efforts and learnings as a starting point.
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