The Science of Behaviour Change

Learn how to apply behavioural science to better understand and influence behaviour

Course overview/description

Since Nudge, Predictably Irrational, and Thinking, Fast and Slow became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics. You can be forgiven for suffering from information overload and finding it difficult to put the science into practice!

This interactive course will help you to make sense of the theory and give you practical tools and step-by-step templates to apply the latest behavioural science to better understand and influence behaviour in the real world.

Learning outcomes/objectives

1. Get up to speed on key behavioural science insights and concepts
2. Learn about common behavioural biases and heuristics
3. Explore the implications of behavioural science for research and design
4. Apply the theory using practical behaviour change models, tools, and templates
5. Make breakthroughs – identify key barriers and opportunities for behaviour change
6. Design measurable and effective behavioural interventions
7. Create feedback loops to test, iterate, and scale interventions in the real world
8. Get inspired and learn lessons from real-world behaviour change case studies

Who will benefit?

• Anyone involved or interested in understanding and influencing human behaviour from across research and insight, communications, marketing, brand, and product, service, and experience design – no matter your experience

Learning method

• An engaging mix of behavioural science experiments, case studies, group chats, and exercises to put the theory into practice

Testimonials

"A really engaging training that helps contextualise behaviours when designing business interventions."

Paloma - Government Digital Service, July 2023

"A must-have for anyone influencing, or learning from, people."

Alex Finkel - Nexus, December 2022

"A great introduction into behavioural science and its application."

Dan Berry - Kainos Software Ltd, November 2022

"A great introduction to the world of behavioural science and how we can apply this field of knowledge in our day-to-day jobs."

Matthew Reilly - B2B International, September 2022

"A comprehensive introduction to understanding how behavioural science can benefit market research and help solve business problems."

Purav Parmar - Smart Energy GB, September 2022

"Really useful, engaging and easy to follow."

Sunam Ikhlaq - Simpson Carpenter, July 2022

"Great day that really got me thinking about behaviour and habits of customers!"

Hayley Carroll - Barclays, March 2022

"A great introduction to behavioural science, with some really actionable takeaways for a variety of challenges."

Abi - The Future Laboratory, October 2021

"Brilliant - covered fundamentals and gets you ready to start making a difference."

Iain Amos - Twinings, October 2021

"Makes you see problems through a whole new lens, and readies you with the tools to provide solutions."

Connor Kirk - Zappi, October 2021

"Interesting, engaging and insightful - a very valuable course!"

Anna Moorman - Blueprint Partnership, July 2021