This event has taken place
£645 + VAT
£945 + VAT
£700 + VAT
Accelerate your capabilities in commercial thinking and storytelling
Overview
The research industry is under great pressure to deliver business impact and return on investment. Research agencies are recognising the need to upskill their teams to build relationships that protect existing revenue and help develop new business.
Commercial storytelling can enable researchers to better access and influence business decision making. In this masterclass, we help you to apply broader commercial thinking and communication skills to improve the quality of consulting to your clients.
We run the training sessions in a workshop style, using different frameworks and toolkits to apply the skills to real-life business scenarios. We also focus on developing individual action plans and provide ongoing one-to-one coaching and constructive feedback to apply the thinking to practical tasks.
Learning outcomes:
Who will benefit:
Research managers and directors who are responsible for client relationships and insight delivery, but looking to improve the quality of the consulting they offer to influence wider business decision making.
Hadi Hedayati-Rad, Western Union
November 2016
Kirsty Henthorne, Bloom
November 2016
Anthony Shephard, Mustard Research
November 2016
Mary Battley, Mary Battley Research
November 2016
Jemma Ralton, Leo Bennett Ltd
May 2016
Richard Smith, BDRC
May 2016
David Kinchin, TelecityGroup
May 2016
Elisabeth Mary, Telefonica O2 UK Ltd
May 2016
Zara Bryson, Starcom MediaVest Group
May 2016
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