Unlock the Story - Commercial Storytelling for Researchers

Accelerate your capabilities in commercial thinking and storytelling

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

The research industry is under great pressure to deliver business impact and return on investment. Research agencies are recognising the need to upskill their teams to build relationships that protect existing revenue and help develop new business.

Commercial storytelling can enable researchers to better access and influence business decision making. In this masterclass, we help you to apply broader commercial thinking and communication skills to improve the quality of consulting to your clients.

The training sessions are in a workshop style, using different frameworks and toolkits to apply the skills to real-life business scenarios. You will develop an individual action plan and receive one-to-one coaching and constructive feedback so that you can apply the thinking to practical tasks.

Learning outcomes

• Draw on a wide toolkit from intelligence, communications and consulting to focus on the three core pillars of:
• Creating strategically aligned insights
• Developing commercially intelligent recommendations
• Delivering compelling and inspiring narratives
• Align different research topics to stakeholder needs and business priorities
• Apply commercial thinking and communication skills to practical tasks like proposal writing, project set-up workshops and presentation delivery

Who will benefit

Research managers and directors who are responsible for client relationships and insight delivery, but want to improve the quality of consulting they offer to influence wider business decision making.

Testimonials

“Do this course & tell a better story!”

Hadi Hedayati-Rad, Western Union
November 2016

“A way of debriefing research that completely transforms the experience for presenter and audience.”

Kirsty Henthorne, Bloom
November 2016

“A creative course to help you get the story across to others”

Anthony Shephard, Mustard Research
November 2016

“A course to refine your presentation style to engage audiences.”

Mary Battley, Mary Battley Research
November 2016

“Practical storytelling tools to make you and your clients look good!”

Jemma Ralton, Leo Bennett Ltd
May 2016

“Cutting down the 'xxxx' and providing genuine insight and consultancy.”

Richard Smith, BDRC
May 2016

“Recommended to anyone working in research or insights, client or agency side.”

David Kinchin, TelecityGroup
May 2016

“Perfectly pitched and interesting content.”

Elisabeth Mary, Telefonica O2 UK Ltd
May 2016

“Focused and actionable guidance for storytelling and reporting .”

Zara Bryson, Starcom MediaVest Group
May 2016