Accelerate your capabilities in commercial thinking and storytelling

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

The research industry is under great pressure to deliver business impact and return on investment. Research agencies are recognising the need to upskill their teams to build relationships that protect existing revenue and help develop new business.

Commercial storytelling can enable researchers to better access and influence business decision making. In this masterclass, we help you to apply broader commercial thinking and communication skills to improve the quality of consulting to your clients.

The training sessions are in a workshop style, using different frameworks and toolkits to apply the skills to real-life business scenarios. You will develop an individual action plan and receive one-to-one coaching and constructive feedback so that you can apply the thinking to practical tasks.

Learning outcomes
  • Draw on a wide toolkit from intelligence, communications and consulting to focus on the three core pillars of:
    • Creating strategically aligned insights
    • Developing commercially intelligent recommendations
    • Delivering compelling and inspiring narratives
  • Align different research topics to stakeholder needs and business priorities
  • Apply commercial thinking and communication skills to practical tasks like proposal writing, project set-up workshops and presentation delivery
Who will benefit

Research managers and directors who are responsible for client relationships and insight delivery, but want to improve the quality of consulting they offer to influence wider business decision making.

Testimonials
“Do this course & tell a better story!”

Hadi Hedayati-Rad, Western Union
November 2016

“A way of debriefing research that completely transforms the experience for presenter and audience.”

Kirsty Henthorne, Bloom
November 2016

“A creative course to help you get the story across to others”

Anthony Shephard, Mustard Research
November 2016

“A course to refine your presentation style to engage audiences.”

Mary Battley, Mary Battley Research
November 2016

“Practical storytelling tools to make you and your clients look good!”

Jemma Ralton, Leo Bennett Ltd
May 2016

“Cutting down the 'xxxx' and providing genuine insight and consultancy.”

Richard Smith, BDRC
May 2016

“Recommended to anyone working in research or insights, client or agency side.”

David Kinchin, TelecityGroup
May 2016

“Perfectly pitched and interesting content.”

Elisabeth Mary, Telefonica O2 UK Ltd
May 2016

“Focused and actionable guidance for storytelling and reporting .”

Zara Bryson, Starcom MediaVest Group
May 2016

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.

Additional Information

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