Research Buyers Guide

The authoritative guide to research suppliers. Go

Research Jobfinder

The No.1 jobs resource for research and insight professionals. Go

The definitive source of research news and opinion. Go

Fair Data

The Fair Data mark helps consumers recognise who they can trust. Go

International Journal of Market Research (IJMR)

The world authority on research methodologies and techniques for professionals and academics. Go

Geodemographics Knowledge Base (GKB)

For people interested in the application of geodemographics and geo-spatial analysis. Go




Writing Creatively for Impact in Research

Writing Creatively for Impact in Research

In a nutshell

  • Tuesday, 10 July 2018

Course context

What do you want people to do as a result of what they read?

Good writing lies at the heart of market research. From project documents and business correspondence through to research reports and articles, everything we write is designed to elicit a response from our readers. However, at a time when everyone receives so much written information, how can you make sure that your document is the one that will have an impact on the reader?

This session looks at how you can shape your writing to achieve the results you need. It guides you through the key principles of effective writing, and helps you to identify how you can adapt your own writing style to meet the needs of diverse audiences.

The session is highly practical. You will be examining the key features of texts to see how they work, and you will have the opportunity to apply these principles to your own writing.


Business Skills

Who will benefit from this course?

This course is for anyone who has to produce written documents in the course of their work, including those who have to write for diverse or large audiences. It will focus primarily on documents for a wide audience, including reports and articles. However, it will also help you adjust your writing to the needs of different groups.

Aims and objectives

By the end of the workshop, you will be able to apply the principles of effective writing to your own work. This involves:

  • identifying your audience(s) and their expectations of a piece of writing
  • selecting the most appropriate writing style to elicit the response you want
  • structuring your writing to achieve the result you want
  • adapting a text to meet the needs of different audiences

Please note:

Participants are asked to bring along a piece of writing that they are working on or that they would like to improve. There will be opportunities throughout the session to reflect on and develop this piece of writing.


Karen Adams


  • Karen  Adams
    Karen Adams

    Karen Adams is an education consultant who works with national and international agencies to help improve the development and impact of skills in the workplace. Originally an English language teacher and teacher trainer, Karen became Head of Professional Development at MRS in 2002. In this role, she was responsible for the development of MRS’s suite of professional qualifications. Since leaving MRS, Karen has worked extensively on workforce education in the UK and, most recently, in India. She is the author of a wide range of learning resources for adults and in 2006, co-authored An Introduction to Market & Social Research(Kogan Page) with Dr Ian Brace.


The Old Trading House, 15 Northburgh Street

This is the other tab

Please click on the photographs to view each speaker's biography.


  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click

*By proceeding with a booking you are agreeing with our terms and conditions.



Show Panel Articles