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New Fellows 2017

Six richly-deserving industry leaders were appointed MRS Fellows in April 2017. They will be presented with certificates at the Excellence Awards lunch on 9 June at Paternoster Chop House in London.

Keith Bates

Over the past 35 years, Keith has held senior roles at Marketing Sciences, ICM Group and ORC International, most recently as CEO of Creston Insight. He now runs Routes to Growth Limited, providing business and commercial advice to insight agencies across the UK and internationally. Keith has made a significant contribution to the development and understanding of NPD research, particularly regarding packaging and design. He has developed best practice guidelines for several global packaged goods corporations and also presented papers and workshops on the subject. Keith has actively supported MRS throughout his career, including training and events, and is currently an MRS Mentor.

Fiona Blades

Fiona founded MESH Experience in 2006 following a career in marketing and advertising to help clients understand all brand encounters, from TV to social media and consumption experiences, and take quicker and smarter marketing investment decisions. The Real-time Experience Tracking approach Fiona pioneered, one of the earliest to capitalise on mobile data, was described as “a new tool [that] radically improves marketing research” by Harvard Business Review. In March 2017, Fiona and MESH won the Delta Air Lines Woman-Owned Business supplier of the Year award. She has been a long-standing supporter of MRS, The Research Liberation Front and other associations such as WIRe.

Michael Herbert

Michael has worked in strategic research for over 40 years. He accidentally got into qual as a PhD student at LSE and has had a career studying people in their ordinary lives looking for the extraordinary. He has worked as an account planner, been a board director at Henley Centre Headlight Vision and ran his own consultancy for 15 years, where he pioneered online focus groups in the 1990s. He believes if you are interested in people, being a qualitative researcher is the best job - and once wrote an article for MRS saying exactly that. He has had a long-standing involvement with AQR, in particular leading the Professionalisation of Qualitative Research Programme, which aims to develop new qualifications.

Sofie Mallick

Sofie is Learning and Teaching Champion at the University of Hertfordshire, where she has taught across a range of marketing modules since 2005. Prior to academia, she spent two decades leading research in media and advertising. At UH, Sofie has mentored many students to complete research projects, with her interest being graduate masteries. She has collaborated with research agencies to design live student assessments linked to the Understanding Customers module she developed. In 2015, Sofie received a Vice Chancellor Award in Teaching Excellence. She has supported the sector through careers talks and lectures on the contribution of market research to enterprise and advocated the adoption of MRS qualifications within academia.

Jackie Megahey

Jackie has nearly 30 years’ experience in the market research sector and is the Regional Research & Quality Director for GfK UK, Nordics & Baltics. Her primary role is to provide guidance and advice on data protection, industry guidelines and standards, privacy and all issues affecting research. Jackie is a Designated Member of ESOMAR and has made a significant contribution to MRS, currently serving as a member of the Market Research Standards Board, plus 8 years as a member of the MRQSA Council and BSI mirror committee, 12 years as a member of the IQCS Council and improving understanding of quality and compliance issues via contributions to a broad range of publications and conferences.

Virginia Monk

Ginny has over 30 years’ research experience and is currently MD at Network Research. Prior to joining Network in 1996, she worked for a number of research agencies specialising in and advocating telephone research and customer satisfaction and loyalty. She has made a significant contribution to the sector as a speaker on MRS training courses and as a contributor to textbooks and articles on data collection issues. She is the current Chair of BIG and is also a member of the BIG Forum committee. She is a member of the IJMR Editorial Advisory Board and an MRBA committee member. Ginny is also an active supporter of the Archive for Social & Market Research.