Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.

Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc

2. Lead development and understanding of new research techniques

3. Understand, use and implement new research and insight techniques

4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Knowledge, Skills and Attitudes (Client-side researchers)

1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc

2. Evaluate and deploy the development of new research techniques as required

3. Evaluate and select new research and insight techniques as appropriate

4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Professional wheel-260-west3
&more Late Summer Party 2022

London

No one wants summer to end, so we’re extending it by a week or so into early September… so you’ve got time to get back from your holiday, get your most important projects off your desk and then join us for the &more Late Summer Party for free drinks, food, celebration, networking and ping pong!

Sep
07
2022

Wednesday
18:00–22:00

Understanding and Using the Scenario Thinking

Virtual training course

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Sep
12
2022

Monday
09:00–13:00

Introduction to Qualitative Research

Virtual training course

Understand the role of qualitative research and the basic methods involved

Sep
12
2022

Monday

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.