Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.

Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc

2. Lead development and understanding of new research techniques

3. Understand, use and implement new research and insight techniques

4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Knowledge, Skills and Attitudes (Client-side researchers)

1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc

2. Evaluate and deploy the development of new research techniques as required

3. Evaluate and select new research and insight techniques as appropriate

4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Diversity, Inclusion and Equality in the Research Sector – a drop-in webinar for MRS members

Zoom

In 2020 MRS conducted the third annual survey of members about their experiences of diversity, inclusion and equality in the research sector

Jan
25
2021

Monday
11:00–12:00

GKB 20th Anniversary Event

The History of Geodemographics:
The Future of GeoDems

Webinar

Join the experts in geodemographics for this FREE webinar to celebrate 20 years of the Geodemographics Knowledge Base, an invaluable resource for all those interested in the use of Geodemographic data. Hear how the use of this important data has grown over the past 30 years and how they envisage the future use and sources to obtain it.

Jan
28
2021

Thursday
11:00–12:00

Combining CX | UX | MR – Virtual Summit

Online

Combining CX, UX & MR will examine the benefits and challenges of bringing together three branches of insight generation to help organisations create the fullest picture of their customers and to ensure the voice of the customer informs every experiential touchpoint.

Feb
04
2021

Thursday
10:00–14:10

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