Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.

Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc

2. Lead development and understanding of new research techniques

3. Understand, use and implement new research and insight techniques

4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Knowledge, Skills and Attitudes (Client-side researchers)

1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc

2. Evaluate and deploy the development of new research techniques as required

3. Evaluate and select new research and insight techniques as appropriate

4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Professional wheel-260-west3
Storytelling Bootcamp

Virtual training course

Create insightful, innovative and inspiring deliverables that move audiences to action

Jun
30
2025

Monday
10:00–16:30

Essentials of Qualitative Research

Virtual training course

Briefing, design, fieldwork, analysis and presentation.

Jul
01
2025

Tuesday
09:00–17:00

1/3

Jul
02
2025

Wednesday
09:00–17:00

2/3

Jul
03
2025

Thursday
09:00–17:00

3/3

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Jul
01
2025

Tuesday
10:00–17:00

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