Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.

Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc

2. Lead development and understanding of new research techniques

3. Understand, use and implement new research and insight techniques

4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Knowledge, Skills and Attitudes (Client-side researchers)

1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc

2. Evaluate and deploy the development of new research techniques as required

3. Evaluate and select new research and insight techniques as appropriate

4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

MRS Summer School

London

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

Jun
26
2019

Wednesday

1/2

Jun
27
2019

Thursday

2/2

MRS Summer School

London

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

Jun
26
2019

Wednesday

1/2

Jun
27
2019

Thursday

2/2

MRS Speaker Evening hosted by ADA

London

On Thursday 27 June the ADA Network will host an MRS Speaker Evening, exploring the latest innovations and applications in Advanced Analytics.

Jun
27
2019

Thursday
17:30–20:15

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