Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Essentials of Qualitative Research

Virtual training course

Briefing, design, fieldwork, analysis and presentation.

Jul
02
2025

Wednesday
09:00–17:00

1/2

Jul
03
2025

Thursday
09:00–17:00

2/2

Operations Network: Enhancing Data Integrity

London

Jul
02
2025

Wednesday
15:00–17:00

Data Driven Insights 2025

London

Discover how integrated data insights are driving faster decision-making, enhancing customer understanding, and empowering organisations to take informed strategic and commercial risks with confidence.

Jul
03
2025

Thursday
09:25–17:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.