Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.
1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight
2. Evaluate behaviour change from marketing communication exercises
3. Evaluate and select appropriate research solutions for given research contexts
4. Undertake competitor analysis and provide intelligence
5. Manage elements of marketing communication and/or research and insight process
6. Understand, use and application of insight within an organisation for business success
Webinar
Series 7, Episode 1 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.
Virtual training course
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
London
Decode the zeitgeist and build lasting connections
Brands want to stay culturally relevant. Getting it wrong risks eroding their appeal or at worst could lead to being ‘cancelled’. In a world which is rapidly changing, where polycrises reshape people’s attitudes and values, it’s challenging for organisations to stay attuned to the evolving cultural mood. The value of cultural insights to stakeholders has never been greater.
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