Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Introduction to Market Research

Virtual training course

Deepen your knowledge of the principles, practices and processes of market research.

Apr
17
2024

Wednesday
09:30–16:30

Running a successful research project

Virtual training course

Get the most from your project by making good research and project management decisions at every stage.

Apr
18
2024

Thursday
09:30–16:00

&more & AQR Webinar:
Stand-up Research

Webinar

Stand-up Research: How stand-up comedy has helped my career in Qualitative Research.

Apr
18
2024

Thursday
11:00–12:00

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