Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.
1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight
2. Evaluate behaviour change from marketing communication exercises
3. Evaluate and select appropriate research solutions for given research contexts
4. Undertake competitor analysis and provide intelligence
5. Manage elements of marketing communication and/or research and insight process
6. Understand, use and application of insight within an organisation for business success
London
No one wants summer to end, so we’re extending it by a week or so into early September… so you’ve got time to get back from your holiday, get your most important projects off your desk and then join us for the &more Late Summer Party for free drinks, food, celebration, networking and ping pong!
Virtual training course
In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking
Virtual training course
Understand the role of qualitative research and the basic methods involved
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