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Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

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MRS Research Policy and Standards - Quarterly Webinar

Webinar

Series 7, Episode 1 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Feb
09
2026

Monday
11:00–13:00

Creating Compelling Insight Stories

Virtual training course

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Feb
10
2026

Tuesday
13:30–15:30

Cultural Insights
Conference 2026

London

Decode the zeitgeist and build lasting connections

Brands want to stay culturally relevant. Getting it wrong risks eroding their appeal or at worst could lead to being ‘cancelled’. In a world which is rapidly changing, where polycrises reshape people’s attitudes and values, it’s challenging for organisations to stay attuned to the evolving cultural mood. The value of cultural insights to stakeholders has never been greater.

Feb
12
2026

Thursday
09:00–17:00

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