Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Statistical Methods Masterclass

Virtual training course

Multivariate and other statistical techniques for use in research.

Jun
10
2025

Tuesday
10:00–17:00

Quantitative Analysis

London

Apply, analyse, interpret and appreciate the relevance.

Jun
11
2025

Wednesday
09:30–16:30

The Class Ceiling: New Views of Success

Webinar

Unlock fresh perspectives on talent, engagement, and market understanding by exploring the impact of social class in the workplace and in the field.

Jun
11
2025

Wednesday
11:00–12:00

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