Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Diversity, Inclusion and Equality in the Research Sector – a drop-in webinar for MRS members

Zoom

In 2020 MRS conducted the third annual survey of members about their experiences of diversity, inclusion and equality in the research sector

Jan
25
2021

Monday
11:00–12:00

GKB 20th Anniversary Event

The History of Geodemographics:
The Future of GeoDems

Webinar

Join the experts in geodemographics for this FREE webinar to celebrate 20 years of the Geodemographics Knowledge Base, an invaluable resource for all those interested in the use of Geodemographic data. Hear how the use of this important data has grown over the past 30 years and how they envisage the future use and sources to obtain it.

Jan
28
2021

Thursday
11:00–12:00

Combining CX | UX | MR – Virtual Summit

Online

Combining CX, UX & MR will examine the benefits and challenges of bringing together three branches of insight generation to help organisations create the fullest picture of their customers and to ensure the voice of the customer informs every experiential touchpoint.

Feb
04
2021

Thursday
10:00–14:10

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