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Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

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Facilitating Action From Insight

Virtual training course

Build traction to ensure insight lives on within stakeholder teams.

Oct
13
2025

Monday
13:30–15:30

Creating a Culture of Insightment

Virtual training course

How to create a collective and individual culture that is ready to identify and transmit actionable insights

Oct
14
2025

Tuesday
09:30–16:00

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Virtual training course

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Oct
15
2025

Wednesday
10:00–17:00

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