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Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

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Introduction to Qualitative Research

Virtual training course

Understand the role of qualitative research and the basic methods involved

Oct
15
2025

Wednesday
09:30–16:00

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Virtual training course

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Oct
15
2025

Wednesday
10:00–17:00

User Research Conference 2025

London

Join MRS’s community of user researchers for a high-impact day of case studies, practical skills development and collaborative learning. Equip yourself with the tools and strategies to elevate the value of research, drive business impact and position yourself and your team as essential drivers of business success.

Oct
16
2025

Thursday
09:15–16:15

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