Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Qualitative Research – Tools and Techniques

London

Qualitative Research is the mainstay of Market Research, which in turn has become synonymous with the term ‘Focus Groups’. There is however, so much more to Qualitative Research. It’s not unlike a Detective’s investigation which uses scientific techniques to uncover the truth.

Jun
17
2019

Monday

&more: How to make it BIG in insight

London

Learn the tips for success from three leading lights in the research sector at this free event for &more members

Jun
17
2019

Monday
18:00–21:00

Presentation Delivery Skills

London

Increase skills and confidence to deliver the best presentations.

Jun
18
2019

Tuesday

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