Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
&more Late Summer Party 2022

London

No one wants summer to end, so we’re extending it by a week or so into early September… so you’ve got time to get back from your holiday, get your most important projects off your desk and then join us for the &more Late Summer Party for free drinks, food, celebration, networking and ping pong!

Sep
07
2022

Wednesday
18:00–22:00

Understanding and Using the Scenario Thinking

Virtual training course

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Sep
12
2022

Monday
09:00–13:00

Introduction to Qualitative Research

Virtual training course

Understand the role of qualitative research and the basic methods involved

Sep
12
2022

Monday

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