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Understanding how to influence others and to negotiate effectively are crucial skills in today’s business climate, whether upwards or sideways within an organisation, or with external clients or suppliers.

Knowledge, Skills and Attitudes

1. Establish and prioritise objectives and any compromise negotiation positions

2. Identify key internal and external stakeholder, likely to influence desired objectives

3. Research and identify the strength of any negotiation positions and likely counter positions

4. Identify any potential challenges in negotiations and devise solutions to overcome these

5. Devise and implement appropriate communication strategies for all parties involved in delivering any negotiation positions

6. Identify and communicate with individual stakeholders that may assist in delivering desired objectives

7. Devise different strategies to enable alternative negotiation positions to be delivered to obtain desired results

8. Maintain clear and accurate records of negotiations, outcomes and agreements achieved

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Building your Inclusive Toolkit for All Research

Virtual training course

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.

Jun
29
2026

Monday
09:30–16:00

B2B Research: What Actually Works (and What Doesn’t)

Webinar

The session will be a fast-paced, multi-speaker format, featuring a series of short 10-minute talks, each focused on one specific challenge or lesson from real-world B2B research.

Jun
30
2026

Tuesday
11:00–12:00

Advanced Conjoint Analysis

Virtual training course

Build your skills and confidence to design, run and interpret robust conjoint and choice modelling studies.

Jul
01
2026

Wednesday
09:30–17:00

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