Skip main navigation
 

Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Facilitating Action From Insight

Virtual training course

Build traction to ensure insight lives on within stakeholder teams.

Oct
13
2025

Monday
13:30–15:30

Creating a Culture of Insightment

Virtual training course

How to create a collective and individual culture that is ready to identify and transmit actionable insights

Oct
14
2025

Tuesday
09:30–16:00

Introduction to Qualitative Research

Virtual training course

Understand the role of qualitative research and the basic methods involved

Oct
15
2025

Wednesday
09:30–16:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.