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Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

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Advanced AI Strategies for Market Research: APIs, Python, and Bespoke Solutions

Virtual training course

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Nov
03
2025

Monday
09:25–16:00

Influence & Impact

Virtual training course

Evaluate your personal impact and increase your influence in business

Nov
04
2025

Tuesday
09:15–17:30

Story Techniques to Support Strategic Thinking

London,

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Nov
04
2025

Tuesday

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