Throughout February, we're running a series of half-day training courses to help your personal and professional growth. Spend a morning or afternoon upskilling, with a bite-size blast of specialist learning.

Understanding and Using Scenario Thinking

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Feb
08
2021

Monday
09:15–13:00

How to Maximise Insights from Online Depth Interviewing

Discover and practice the skills and techniques that will get the most from depth interviews online

Feb
09
2021

Tuesday
13:30–17:00

An Introduction to Brand Research

Brands have become vital corporate assets, representing over 40% of the total value of the world’s largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy. 

Feb
10
2021

Wednesday
09:30–13:30

The AI, the human and their collaboration

Learn which text analytics methods are available today and when & how (not) to use them

Feb
11
2021

Thursday
13:30–16:30

Qualitative Research with Smartphones

Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

Feb
22
2021

Monday
13:30–16:30

Opening up emerging markets via smartphone qual

Learn how to open a window into the life of consumers in emerging markets by leveraging smartphone qualitative.

Feb
22
2021

Monday

How to find human insight from social media data

Discover how to work with social data to deliver tangible business outcomes.

Feb
23
2021

Tuesday

Online Focus Groups Without Fear

A short guide to managing and moderating focus groups online

Feb
23
2021

Tuesday
13:30–17:00

Supporting and developing remote teams

Supporting and developing growth in a virtual world requires new approaches and a different mindset than when managing people you see every day. Remote team management can work incredibly well, but it requires a re-wiring of more familiar ways of working.

Feb
24
2021

Wednesday
09:30–13:00

Revisit, reuse and repurpose insight

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Feb
24
2021

Wednesday

Survey Weighting in Market Research

Ensure your survey insights are valid and represent your researched population

Feb
25
2021

Thursday
09:15–13:15

Facilitating Effective Virtual Meetings & Discussions

Facilitation skills are one of the most useful and sought-after capabilities in the research world, required by a variety of situations & techniques and at many stages of the research process.

Feb
25
2021

Thursday
13:30–16:30

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