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MTC Consultancy Limited – 13 July 2019
Source LinkedIn

Keep an eye on loopholes within your business portfolio to improve perceptions of your brand. Convenience and assortment are no longer competitive advantages for driving loyalty to brick and mortar.

Are you a service provider under pressure to meet consumer needs? Whether you are a traditional bank or a digital bank, you know convenience and assortment are no longer competitive advantages for driving loyalty, online or to a brick and mortar service centre. It is true, for many businesses trying to increase foot count into their business premises. Regardless, consumers still demand a physical brand presence in their geographic locations. 

In trying to meet current trends, many brands have looked to digital conveniences which appear to have problems. This can only mean that they are evolving product offerings that are work in progress and require a lot of research.

I recently learned about their convenience challenges spanning from artificial intelligence in the form of digital glitches with mobile applications for financial institutions. 

The subject matter clearly creates perception controversy for financial institutions in general. As many other different types of businesses depend on this convenience offered by financial institutions to get paid for their services and products, it calls for concern.  

Click on link below to read full article 

https://www.linkedin.com/pulse/boosting-weak-areas-your-business-patterson-ma-dip-mrs-cmrs/ 

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