2020 has been a crap year of epic proportions.
We’re sure you already knew that.
In the market research world, clients and agencies have had to move quickly to adapt. The fear of COVID-19, combined with the considerable restrictions, has brought about a colossal change in needs and motivations, behaviours and attitudes, across b2b and b2c sectors.
But Mustard’s 10+ years’ experience of delivering online qualitative research – in particular through pop-up online communities – has meant that we have been in pole-position to grab the cape and fly…
So here are your NINETEEN reasons why Covid-19 is no match for our super research method – the online community: