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Arkenford conduct intelligent, well-designed research, resulting in credible and compelling insight designed to solve our clients needs and meet their business objectives. We conduct Global research and industry benchmark studies, through to ad hoc research on tightly targeted audiences. Arkenford's team are supported by IT experts allowing us to provide unique bespoke solutions for your data.

We provide expert research in:

  • Online research
  • Consumer experience
  • Real time feedback tracking
  • Customer Journey
  • Text Analytics
  • Continuous and panel research
  • Consumer Segmentation
  • Competitive Benchmarking
  • Brand/Ad & Tracking research
  • Concept testing
  • Market sizing & modelling
  • Strategic brand evaluation
  • Statistical modelling
  • Community panels
  • Secondary data analysis
  • Brand maps & online dashboard reporting
Charities/Voluntary, Education/Training, Entertainment – in home, Gambling/Online Gaming, Government/Local Authority, Home Entertainment, Interactive Entertainment, Property/Construction/Housing, Sport/Leisure/Arts, Travel/Tourism
Advanced Statistical Techniques, Audience Measurement, Benchmark Studies, Continuous, Creative development research, Depth Interviews, Desk Research, Face-to-Face, Foreign Languages, Geo-demographic modelling, Group Discussions/Focus Groups, Internet Research/CAWI, Multivariate Stats and Modelling, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Report Writing, Syndicated Surveys, Tabulation & Analysis, Telephone Interviewing, Tracking
Behavioural Analysis, Brand/Branding, Concept Testing, Consumer, Customer Satisfaction, Data Analytics, International, Online Panels, Product Testing, Usage & Attitude
Baby Boomers, College/University Students, Digital Consumers, Disabled People, Kids, Mature/Midlife, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Australasia, Central Europe, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide
Senior Contacts

Iain Gibson (Associate Director)
Ben Moxon (Director)

Breakdown of Personnel

Admin/Support staff: 1
Executive/Research staff: 14
Total Number of Employees: 11 to 20

Address

1 Bell Court
Leapale Lane
Guildford
Surrey
GU1 4LY
Tel: +44 (0)1483 510310
Email: office@arkenford.co.uk
Establishment date: 2002

Testing marketing messages to deliver extra £500k to the bottom line!

As part of its 10 year strategy, the client wanted to know who in particular they should focus on to encourage support for the charity and what the key messages should be. They had a number of untested assumptions about the reasons why people supported the charity but on further investigation we were able to advise that these were misplaced. 

Arkenford conducted a comprehensive values based segmentation on the key priorities, behaviours and attitudes to specific areas and tested the "readiness to act".  Through a series of workshops with different stakeholders we were able to communicate the insight and make strategic recommendations.

The new strategy has been adopted throughout the organisation including marketing, advertising and targetting to members. The new campaign message based on Arkenford evidence delivered an extra £500,000 to the bottom line.

Read more: 

https://arkenford.co.uk/building-creative-segmentations/woodlandtrust 

 

 

"The service we have received from Arkenford has been excellent, with a flexible approach to our analytical requests supporting our many different workstreams with insightful, actionable data and industry analysis. The insight has allowed each site to use the data to make informed actions on how to improve visitor experience. Arkenford also proactively look at ways to ensure that the methodology is current and inclusive.  A great company to work with."

The National Trust

“We are delighted with the work that Arkenford has done for us. Through the use of sophisticated text analysis, they have turned a complex set of seemingly unusable data into a valuable research resource. This information will not only help us to target potential clients and volunteers more effectively, but it will also be used to bolster grant and trust applications, as well as potentially informing future service delivery.”

SSAFA

“Arkenford have delivered the Water Sports Survey since 2003. They have advised us at every step about how to cope with the disparate needs of our syndicate members while retaining a tight rein on costs knowing the voluntary and charitable nature of several of our partners.  Under their own initiative they have transformed the reporting and analysis, keeping it current as new methods and new techniques have evolved and supported the consortium with external relations, for example with the Sports Council.  The quality of their ongoing service is demonstrated by the 12 years we have worked with them. Arkenford is the first agency I would consider when looking to outsource research projects; I have no hesitation in recommending their services.”

British Marine Federation

 

 

 

 

 

 

 

 

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