Blue Yonder Research Ltd

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4325 Park Approach
Thorpe Park
Leeds
ENGLAND
LS15 8GB
Tel: 01132044020

Blue Yonder Research Ltd

Company Profile

We blend qual, quant, data science and video production to create strategies that create commercial impact; the right story to the right people, in the right format at the right time.

Our specialisms

Sectors

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Gambling/Online Gaming, Healthcare, Online Retail, Pets/Petcare, Pharmaceutical, Toiletries/Beauty Products

Expertise

Analytics, Brand/Branding, Concept Testing, Consumer, Customer Communities, Data Analytics, Emerging Markets, New Product Development, Packaging/Design, Product Testing

Services

Advanced Statistical Techniques, Creative development research, Data Analytics, Ethnography, Face-to-Face, Neuromarketing, Online Communities, Qualitative, Quantitative, Viewing Facilities

Research location(s)

Central America, Central Europe, France, India/Pakistan, Middle East, Northern/Western Europe, South America, UK, USA, Worldwide

Our people

Senior Contacts

Kate Binner (Head of R&D Insight)

Richard Heath (Managing Director)

Jonathan Million (Founder and CIO)

Karen Schofield (Head of Qual and Head of People)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 21

Non-research: 10

Data processing: 7

Field interviewers: 5

Field managers/supervisors: 2

Total Number of Employees: 51 to 100

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