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Breaking Blue is a full service market insight agency. We inspire organisations to make important decisions by shining a light on the big picture and the details that matter.

Which is why we're trusted research partners to so many leading organisations in the UK and across the globe.

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Chemicals, Energy, Engineering, FMCG – General, Healthcare, Industrial, Information Technology, Retail, Telecommunications, Transportation
Deliberative Research, Diary Studies, Ethnography, Executive/Industrial Interviews, Eye Tracking, Gamification, Group Discussions/Focus Groups, Online Communities, Qualitative, Quantitative
Analytics, Brand/Branding, Business-to-Business, Customer Satisfaction, Emerging Markets, Employee Research, New Product Development, Pricing, Product Testing, Usage & Attitude
Affluent, Digital Consumers, Ethnic Minorities, Hard-to-Reach, High Net Worth, Hispanic Markets, Indian, Kids, Senior Citizens, Youth/Teens
Africa, Central Asia, Central Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Kate Anderson (Managing Director)
Niall Baker (Research Director)
Rachel Cope (Research Director)
Kate Downer (Research Director)

Breakdown of Personnel

Admin/Support staff: 6
Executive/Research staff: 42
Non-research: 4
Data processing: 8
Spec writers: 2
Total Number of Employees: 51 to 100

Addresses

11-13 Charterhouse Buildings
London
EC1M 7AP
Tel: +44 (0)20 7627 7700
Email: hello@breakingblueresearch.com
Establishment date: 1984

22 Montrose Street
Glasgow
G1 1RE
Tel: +44 (0)345 130 4576
Email: scotland@breakingblueresearch.com
Establishment date: 1984

International Addresses

Breaking Blue
3955 N. Paulina
Chicago
IL 60657 
Tel: +00 1844 815 8713
Email: hello@breakingblueresearch.com
Website: www.breakingblueresearch.com

Researching Latin America

Over the past twelve months, many businesses doing business in Latin America have faced fundamental challenges as a result of economic and political instability in the region. A knock-on effect has been to threaten many existing assumptions based on market research with obsolence and also to challenge some of the industry’s received wisdom about where and how to research.

The region as whole slipped into recession in 2015 for the first time since the economic crash, with an expected contraction of 0.3%. The most important factor in this was Brazil’s dismal economic performance, a result in large part of the collapse in demand for commodities exports to China. However, other countries were also affected with even former stars such as Chile seeing major slowdowns in their rate of growth.

However, the economic slowdown is not the only problem affecting the region.

In Brazil inflation exceeded 10% for the first time since 2002, whilst in other countries such as Argentina and Venezuela inflation has become so politically sensitive that official statistics have been subject to manipulation.

The region is also currently experiencing more political instability than usual. Whilst the recent elections in Argentina and Venezuela have generated headlines, Peru also sees a Presidential election in 2016 and even if moves to impeach Dilma Rousseff in Brazil fail, the blow-back from the Petrobras scandal will add to the uncertainty in the region’s largest economy.

Despite all of this, there are significant opportunities, and data from ESOMAR suggests that market research spend in the region remains close to USD2bn per annum.

We continue to receive research briefs covering Latin American markets and we anticipate the number will increase in due course since GDP forecasts in several markets such as Mexico remain favourable and the region as a whole is expected to stabilise in 2016 before returning to growth in 2017. 

Click here for the full paper

Source: Breaking Blue

ORR "…I just want to thank you all for your hard work over the last year. It’s been a pleasure to work with you on what was both a challenging yet very rewarding project. I believe we more than delivered on what we had hoped for at the outset…”Accenture “We are very impressed with the entire service provided. From your responsiveness, to your creative input into the survey design, to your flexibility, to your regular updates and excellent client liaison, the quality of interviews and research output, I could not have asked for more. It is really a pleasure to work with Breaking Blue.”

The Chamberlain Group "“Breaking Blue has been one of the few true partners I've had the pleasure to work with in my career. Not only do they have a great knowledge in traditional and recent research methodologies, but their team of skilled consultants work hand-in-hand to design and execute nearly flawlessly to achieve our global research objectives. No matter the locale or scope of the program, they find a way to get it done. 

BB's consultants are able and willing to meet tight timelines and provide deep insights into the work they've been commissioned to do. You know the saying, 'you get what you pay for', Breaking Blue may seem to be higher priced than traditional research firms, but the result is definitely worth the price.”"

Deutsche Post - DHL “The quality of work that BB produces for us is always high, even when working towards extremely tight deadlines. What is particularly impressive is their attitude - they are very flexible both in the way they work with us and in the way they answer research problems.”

Canon Europe “We've been working with Breaking Blue for several years now using different types of research. Throughout, we could always rely on BB' professional attitude, quick response and willingness to go the extra mile. In the analysis and final presentation phases they really add value with their knowledge and experience of the industry.

HP “The rare ability to understand the details but to also understand how the research fits into the big picture market and business trends”

Transport for Greater Manchester “I've been impressed over the years by Breaking Blue's, and in particular Rachel's, commitment to providing high quality qualitative and quantitative research services and offering good overall value for money.”

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