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Dectech is both market research agency and strategy consultancy. We deliver field research and customer insights alongside financial analysis and business advice. This approach marries a necessary focus on commercial results with a practical understanding of human behaviour. Our unique methodology is behavioural, experimental, and statistical.

Energy, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Insurance, Online, Public Services/Utilities, Retail, Telecommunications
Advanced Statistical Techniques, Consultancy, Foreign Languages, Internet Research/CAWI, Literature reviews, Multivariate Stats and Modelling, Online Surveys, Quantitative, Questionnaire Design, Tracking
Advertising, Behavioural Analysis, Brand/Branding, Concept Testing, Consumer, Customer Loyalty, Data Analytics, E-Commerce, New Product Development, Pricing, Product Testing
UK, Worldwide
Senior Contacts

Prof. Nick Chater (Director)
Dr Benny Cheung (Director)
Dr Rich Lewis (Director)
Dr Henry Stott (Managing Director)

Breakdown of Personnel

Admin/Support staff: 3
Executive/Research staff: 19
Non-research: 3
Total Number of Employees: 21 to 50

Address

Network Building
97 Tottenham Court Road
London
United Kingdom
W1T 4TP
Tel: +44 (0)20 7193 9812
Email: enquiries@dectech.co.uk
Establishment date: 2002

Battling for Buyers: How Banks Can Combat the Threat of Fintech
Amazon, Netflix, Airbnb, Deliveroo. Technology start-ups that have become household names and fundamentally revolutionised the way their sectors operate. The financial services industry has long anticipated a similar step-change event, but despite the array of start-ups that have taken root, high barriers to entry and reliance on consumer trust mean fintechs have failed to topple the established names. So far. Our new research shows that despite comparatively low consumer awareness and a high incumbent bias, some fintech banking brands are starting to cut through. The fintech threat is rising, and established banks need to formulate a defence strategy. We recommend steps to take to fight back against the fintech threat.Source: dectech.co.uk

"Dectech is at the very forefront of a new and rapidly expanding field: applying the wealth of new and emerging insights from the behavioural sciences to business problems."

Rory Sutherland, Vice Chairman, Ogilvy Group

 "I have worked with Dectech for a number of years and would warmly recommend them to anyone with thorny customer questions. They work flexibly and intelligently to solve such commercial headaches and are fun and easy to work with along the way."

Mike O'Donohue, Chief Data Officer, Camelot

"Dectech is a key business partner. Their unique approach to helping us track Brand performance and provide insight on consumer needs and behaviour is invaluable in helping us make the right choices for our members."

Ashley Schofield, CEO, giffgaff

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